Instead of trying to get you to read all of my thoughts on this, just read it for yourself. I don’t think I’ll buy the book until it’s available on the kindle.
But I will also say that marketing hires in our companies have had the lowest succcess rate of any hire and there are many so called experts who have turned out to be bad and expensive hires.
“Doesn’t follow rules very well and questions authority” – agreed. 😉