One of my favorite song lyrics says, “Fly like an eagle.” Dunno who wrote it at the moment, but, I’ll update this post later on with a citation of sorts. Thing is, if you want to, “Win,” at networking, it’s simple.
First, use psychology, cultural anthropology and social norms to achieve success.
I’m not much of a marketing expert, but I took psychology and cultural anthropology classes in college. Along with linguistics and gender, then for personal interests, I started really getting into sociological studies, psychological influences based on economic models, aka, behavioral economics like Freakonomics, etc. Thing is, I realized something after all those articles, books and lessons sank into my brain.
Grow some scruff, it makes you look more social. “He was up last night,” aka, hanging out. Being, “The Guy,” because, everybody wants to know, “The Guy,” right? If you want to hang out with a guy, any guy, whose male, why not hang out with a real, “Man?”
Psychologically speaking, that means a male individual in the United States that is capable of growing a beard, unfortunately. Other cultures don’t have the fascinations we do, the hangover associated with (pun intended) taking cues from other men’s beards.
Second, grow yourself some manly eyebrows.
Seriously. Take a look at the photo of the guys who are all (weird, all men) crushing it in my network, the top 3, the ones who I’ve set my sites on to see if I can’t spread good cheer even better than these fine folks. It’s a tall order, but thankfully, there’s one of them who I outweigh, unless he got fat since I last shook his hand.
Those eyebrows are all striking, eh?
Third, show-off the squareness of your jaw.
When reading common books, seeing a Superman or Batman movie, we all know one thing right? The, “Super hero,” is the guy with the carboard box shaped jaw-line. Regardless of individual capability, it’s a clue that, culturally, this person might have super-powers hidden inside. Truth is, these guys all have super-powers, but, that does not mean that every guy with a handsome jaw-shape has super-powers.
Note that I didn’t attempt to look straight at the camera.
There’s a trick there, too. Based on research from companies like OKCupid, if a man is trying to be more, “Alpha male,” he is aloof from the situation. Thinking big thoughts, if you will, focused on his business. These other folks in my network, with the square jaws, collectively have a footprint (and networth, if I guess) many magnitudes my own. Therefore, with great power, comes great responsibility.
The primary goal of their photos is to inspire trust. Mine, is to attract attention, encourage people to grow curious and provoke deeper abstract thought. This triggers potential for change, because abstract thinking is at the root of our ability to imagine a brighter tomorrow.
In summary, I’ve chosen inspiration over trust in my photo because at the end of the day, I’m pretty transparent, if you read my blog. It’s here as a public record for folks that might potentially want to do business with me in the future. Just like other CEO’s do, to ensure that when people investigate the company, they know the good, and the bad, the real story. Truth is inspirational, and in reality, I’m seeking to inspire first, to dare to imagine something greater.
I admit, share and learn from my mistakes here, too, at least, the professional ones.
Then, after you are willing to accept tomorrow could be better, only then, do I ask you to trust me. If you think tomorrow’s going to suck, well, it’s not the kind of message I want to send, nor my company or network to send. Together, we can do amazing things.
If you imagine a better, brighter tomorrow, you might want to subscribe over at hookupJS, or check in here regularly. Writing is my passion and with the new gig I have, well, we’ve figured out a way to translate accumulated goodwill into business profit. So, the more goodwill I have, quite literally, the better off I am financially.
Isn’t that epic? To me, it’s Amazeballs(tm).