Anyone of us tech obsessed folks can add up, with tools if needed, the amount of time we spend with our various devices. The reason computers, then laptops, now smartphones, play the, “Gigahertz,” marketing game and cite how many cores is because we all know it’s gotta be fast to be good.
What about the oppossite? Can you position around slow, around an experience that takes ten times as long, even if it’s free? Some people will suffer to get the free deal but most of us, if it’s important, if there is real value, are happy to pay.
Just because it’s free doesn’t mean it’s better. It may, in fact, be worse than the paid option. Price, at the end of the day, is only one facet of a multidimensional decision. Value is far, far more important.
Save enough time, at any price, and you’ve unlocked incredible value.