Interesting stuff. When I chatted with another social media marketer, they said I should be able to get the cost per like down to where I could pick up 8-15 fans per dollar. In other words, about $.13 cents or even as low as $.07 cents per like. I’m not sure that the campaign will get there, but, it’s fascinating to see the last few days that the cost per like has continued to drop.
- No extra optimization
- Same creative as the previous days
- Only change is dropping daily budget by 50% to save money
To get the scoop on the entire campaign history, see my previous post here about basic optimization for a Facebook fan acquisition campaign.