Same creative, cost per page like dropping to $.28 – $42 cents #socialmedia #marketing #startupmarketing

Interesting stuff. When I chatted with another social media marketer, they said I should be able to get the cost per like down to where I could pick up 8-15 fans per dollar. In other words, about $.13 cents or even as low as $.07 cents per like. I’m not sure that the campaign will get there, but, it’s fascinating to see the last few days that the cost per like has continued to drop.

Highlights:

  • No extra optimization
  • Same creative as the previous days
  • Only change is dropping daily budget by 50% to save money :)

To get the scoop on the entire campaign history, see my previous post here about basic optimization for a Facebook fan acquisition campaign.