I use Gmail and Yahoo Mail, both. After the latest refresh on Yahoo Mail, I have to say, it’s the best working product I’ve seen from my former team in years. The oddpost acquisition a long time ago put them on the path they’ve been on and now, with the refresh, I have to say it’s far more usable. Fun, too.
Gmail isn’t fun. It’s functional and there’s a massive difference. Sometimes, when you use a product, you want to have fun. Be entertained. At the core of Google is utility (at least, it has always felt that way to me, but I’ve never worked there). Yahoo’s aspiration, I felt before, during and after working there, was to entertain. Sure, Google bought Youtube…but those two brands, despite it being the same corporate entity, aren’t synonymous in most people’s heads. There’s a reason Google did not rebrand it as, “Google Video.”
The silly exclamation mark, the logo experimentation in public…so far in my post Yahoo career, it seems that they finally have a better grasp as a whole team of what to do, where to go and what they need to achieve. It’s impressive. The Carol Bartz days made me cringe, personally. Then the guy who they tossed with the fictional resume…
…I might write vampire stories but I know that those are based on lies, for lack of a better term. Vampires, djinni’s, glowing magical swords and the like are not real. Just trust me on that one.
If they can start to turn the opinion of a “Silicon Valley cynic,” like me…they’re definitely doing something right.