Outages create ripples which means you need to have a communication strategy

After chatting with my uncle last week, I finally got ’round to viewing the USTA website (he’s a member). Not only is their copyright notice out of date…but they link you off to playtennis.com to register, find players to setup games with, etc. However, the registration process is busted pretty thoroughly. I dropped them a note and also found in their Q&A section, I’m not the only one with this issue. You can read the other members with challenges in using the site here.

It’s been more than a decade since I have played tennis and going to the gym is fun, but I’d like to broaden my fitness routine beyond an eliptical machine. So the Tennis thing might be interesting…but, I’m worried anytime I see a membership driven organization ($44 annual to start) which seems to be unevenly distributing their tech investment. 770,000 members…times $44 dollars each in anual fees. That’s $30 million in individual member fees aside from the rest of their income. Near as I can tell, their not profit and not broke…but, they do need to take a long, hard look at their communication strategy around their tech investments.

Otherwise, for those of us who are excited about swinging a racket again and try to get in on the fun, we might find our enthusiasm dampened to the point of switching sports. I played soccer before, too. Maybe I’ll look into that instead.